Turning on your auto-follow is a way to automatically follow people who follow you. This is one of the ways to incorporate automation into your Twitter marketing. If you don’t enable the auto-follow, then you’ll have to manually follow people by hand.

To turn on auto-follow, you’ll need to use an external service, like Twollo or SocialOomph .

Note: This is a fairly controversial amongst marketers. Some people can’t stand this, some people swear by it. I use it because I try to automate as many aspects of my marketing as I can. I save time by auto-following people who follow me. If someone starts sending me spam, then I’ll go unfollow them.