Your first goal in using Twitter should be to establish a connection with your fans. This comes naturally for some people, for others it’s a little awkward.

One of the easiest ways to make a connection with fans is to share things – news, updates, other bands, etc.

In order to ease this effort, create a content plan that outlines what type of information you’ll share. The plan doesn’t have to be complex, but it should be fairly detailed. Use this plan to guide your communication with your fans. You can also share the plan among your band mates so you are all sharing the same type of information.