There are a few downsides to Twitter. One is the huge investment of time it takes to stay on top of it.

If you aren’t constantly checking messages and updating yourself, it’s easy to feel overwhelmed. And, if you are recording, writing, or some other non-Twitter activity, it’s hard to break away to keep updating Twitter.

And, because of this, you sometimes neglect your Twitter audience for days, weeks, months, and sometimes forever.

The way to prevent this is to allow multiple people to post to your band’s account. That way, you can divide up the responsibility for interacting with your audience among all the band members, lessening the burden on a single person and providing more interaction for the audience.