One thing to keep in mind as you start to use the web to create your fan base.

The connectedness of the web and the ability to directly reach consumers provides limitless opportunity for the ambitious artist. On the hand, it also creates a channel of information overload for fans. Fans - both current and potential - are bombarded with information from their friends, newsletters, email, and other sites trying to reach them. As a reaction to this overloaded, fans start filtering out greater amounts of the information. they receive. The connectedness has created a double-edged sword. It enables artists to reach more people, but it also makes people ignore more information.

Keep that in mind as you continue your marketing. Over time, you will break through the clutter and find your fans.