Let’s look at the fundamental idea behind building a fan base - content.

Content is the information, music, or other material consumed by your fans. They listen to your songs, they watch your videos, they read your lyrics, so on and so forth. Content creates an insatiable desire - fans will never get tired of consuming as long as they remain a fan.

Your songs, music, and art are the most obvious forms of content. Lyrics are another one. Smart artists will realize that things like posters and playbills are also content. (Yes, fans collect these also…)

A more advanced form of content can be made according to the demographics of your following. You can tap into the natural likes and dislikes of your fans and create things that they would find entertaining. For example, a country band could tap into the legacy of Hank Williams Sr and create content that touched on his legacy (without infringing on copyright, of course….). The details vary widely according to the audience.

Think of content as the one connection that you have between your fans and your art.

The more connections you make, the bigger your fans.