What do SuperFans bring you? Money? Fame? Celebrity?

Maybe.

The most important attribute of a SuperFan is their advocacy. SuperFans tell everyone about your band and they say it LOUDLY. They go on and on about your last single, your latest album, your website, and your next performance. They tell new people about your band over and over and over.

Many times, the people listening don’t even really care. But, because of the passion that emits from your SuperFans, non-fans are soon convinced. The logic goes something like this.

“If my friend likes this group enough to talk about them everyday, then there must be something worth checking out.”

Once that happens, you’ve got another fan.

Exactly where is the magic in your SuperFans telling their friends? When you get 100 SuperFans all telling their friends and acquaintances.

Your stock goes up quickly.
(photo by Luis Villa via Flickr)