“What’s the one thing I can do to engage my fans?”

This is a common question. People want to simplify their life and make it easy on themselves. What’s the one thing I should focus on to keep getting new fans? You are probably wondering the same thing. Well, there isn’t one single thing, there are two: music and marketing.

If I had to say which one was more important, I’d say ‘music.’

Music is the one thread that you’ll use to connect with your fans. And that one thread will allow you to share your craft with fans who appreciate what you are doing. Over time, you’ll increase the number of threads. Over time, you’ll find new connections. Over time, you’ll find new fans.

But if you don’t have the music to start the thread, then the fans will never come.