In business marketing, there’s a concept known as inside-out marketing. It’s where the company produces marketing campaigns and information based on their own internal knowledge and perception of the product. In reality, the company view of the product and the customer view of the product are always different. So, you (as the customer) feel disconnected from the product. 

You have probably seen this all over. You’ll see ads that go on for days about themselves and you’re left wondering “Why do I care?”

Bands are also susceptible to this. They’ll get caught up in their own mind and start to forget about the fans. They’ll expect the fans to show up just because they are playing. Some will, some won’t. 

If you spend a little time and engage your fans, you’ll create a fanbase following that is unstoppable. They’ll tell their friends, they’ll buy your stuff, and they’ll come to your shows. 

So, how do you do that? Well, the easiest way is to tell them ‘Thanks.’ 

At every opportunity, you should be thanking your fans for their support, their attendence, and their help. Every show, email, or conversation should be focusing on thanking the fans. 

Add that one little change to your shows and you’ll see their loyalty grow and your numbers increase.