There are two versions of this post. This is the short one. Here’s the long version.

InfiniteFanBase ::  Fan Explosion Group

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How to have a fan explosion…

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What is this?

I’m going to create a mastermind group consisting of 10-15 artists/bands/musicians. The idea is to create a special group where we can all share our marketing success stories and give feedback to everyone else. I’m limiting it to 10-15 artists because I want to encourage participation.  The group will be called the Fan Explosion Group.

This initial program is going to last 3-4 weeks. I’ll set up some type of weekly event – probably a teleconference call – and then get everyone to participate once a week. The idea is to get everyone talking with each other and offering feedback and discussion. I’ll provide and discuss some initial topics, then we’ll open it up to suggestions. (I’ll also ask for suggestions for topics for each call. )

Plus, the 3-4 weeks are free. No charge to the participants.

Participation is key, but not critical. Each week I’ll host a tele-seminar in which we all get on and discuss topics. There’ll be plenty of advanced notice.

The format of the call is ’semi-formal’ – there’ll be some structure, but not rigid. Each call will have a set agenda, but there’s also room for discussion, time for follow-on questions, and then time for open, ‘anything-goes’ topics.

There’ll be at least one call a week. If you can’t make a week for some reason, I’ll make sure to try and get you a recording of the sessions.

Topics so far – Anyone of these could boost your fan base

Here are the topics I’m ready to discuss:

- The idea of charging versus giving away music

- Putting your music on iTunes

- Music Discovery – Finding out how fans find your music

- Fan engagement – turn your fans into rapid wolves who can’t wait to get your stuff

- Social media

- Specific techniques for Facebook and Myspace

- Building mailing lists

- Twitter

- The new idea of sharing versus selling

- Using Press Releases

- Talking with the media

If you are interested, please sign-up here.