Infinite Fan Base

What do SuperFans bring you? Money? Fame? Celebrity?
Maybe.
The most important attribute of a SuperFan is their advocacy. SuperFans tell everyone about your band and they say it LOUDLY. They go on and on about your last single, your latest album, your website, and your next performance. They tell new people about your band [...]

Here’s a great post on tag data:
A first peek at the data
( This is a great point or musicians. Data is a good thing. )
Another great post from Fred Wilson,
This Is A Mistake
I have a slightly different opinion on the issue of whether everyone ‘gets it.’ I think that most people have heard the rhetoric [...]

Every band dreams of making it big. They go to sleep with visions of record contracts, screaming fans, big money, concert stages, and professional recordings. They make HUGE sacrifices for many, many years just to try and achieve this dream. Bands travel around the bar circuit in one van for months upon months. They play [...]

Here’s a disturbing read:
Billboard : McGuinness Increases Pressure On ISPs
Here’s one that’s great:
McGuinness’ Idiocy
Enjoy.

Great article on the pricing of music:
What should the price of recorded music be?
There are some great concepts mentioned in the article. And, some important, subtle points about the importance of marketing, segmentation, and varying your business model.

Have you dissected your music into the core parts?
How would you describe your vocal style? Do you have screaming Marshall amps or lilting guitar riffs? Are the beats heavy in your songs?
Dividing your music into the basic components is one of the two major strategies behind the online players and recommendation engines on the web. [...]

If you’ve been paying attention, you know about the cataclysm going on in the music industry.
With today’s technology tools, it is much easier for a band to find new fans.
We discuss those topics on this blog. Occasionally, I’ll get into geekspeak, but I’ll try to keep that at a minimum.
The goal is to communicate ideas [...]

Music journalists are a polarizing part of the industry. Musicians either love them or hate them. A single review can either add lubrication to a quickly moving career or start the oxidation process to a slow rust. Not all journalists are critics. Most are avid music lovers and often are musicians themselves. We interview one [...]

MySpace started a revolution for musicians. When it launched, suddenly there was an easy way for people (and then bands) to create a simple website and find their friends. Up until that point in time, a website was under the purvue of technically-inclined graphic designers, or graphically-challenged technical programmers. With MySpace, you could quickly create [...]

‘Focus’ is a very non-intuitive concept in marketing.
The confusion starts when you learn that focus requires you to narrow your customer base to something less than “everyone.”
As musician, you will ask, “Why will having a smaller target audience lead to more sales? I want to sell to the whole world.”
By focusing on your SuperFans and [...]