Infinite Fan Base

I’ve noticed a few incidents over the past several weeks that have a single cause. From missed rehearsals to delayed gigs to unorganized events, they all had one thing as the cause – unclear expectations.
The most egregious of these problems is an uncertainty with time. When you announce a time, make sure that you [...]

Great video on the music industry.
Before the Music Dies
- Director: Andrew Shapter
- Writers: Joel Rasmussen, Andrew Shapter
Update: I can’t get the video to stream through the site yet. I’m working on the issue now. For now, just follow the link above direct to Hulu.com

My Inbox stays flooded with emails. Many of them are newsletters and announcements, with the senders ranging from musicians to labels to corporatations to marketing gurus. I’m an information hoarder (or whore…), so I am always on the lookout for good content, new headlines, and new ideas. The irony of the situation is this – [...]

This is the second part of a discussion about big corporations and how they missed the change inside the music industry. Part 1 can be found here.  Free Music – How Big Corporations Failed to Get It (Part 1)
Here are three other reasons:
* The ‘moneymakers’ were still selling – Many people don’t know this fact, [...]

Big corporations have it bad. The past few years have seen big business (and its leaders) burdened by public humiliation on issues of ethics, misconduct, stealing, cheating, and lying. The recent economic downturn has not helped. Listen to the news and the latest talk is about organizations getting ‘too big.’
The music industry is no different. [...]

In business marketing, there’s a concept known as inside-out marketing. It’s where the company produces marketing campaigns and information based on their own internal knowledge and perception of the product. In reality, the company view of the product and the customer view of the product are always different. So, you (as the customer) feel disconnected [...]

The article at Techcrunch:
Stealing Music: Is It Wrong Or Isn’t It?
Arrington makes another impasssioned argument, this time about the issue of downloading music. A point that he missed is that there are thousands, maybe millions, of independent bands and songwriters who would kill for people to download their music. The issue of ‘putting aside the [...]

All parts of the web stats session have been posted.
Web Stats for Musicians Part 1 – http://www.youtube.com/watch?v=GUZdzr-aQ5A
Web Stats for Musicians Part 2 – http://www.youtube.com/watch?v=hZOtlBQZMgs
Web Stats for Musicians Part 3 -http://www.youtube.com/watch?v=k9P2r-KU5vY
More to come.
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I’m finishing up the video on Press Releases for Musicians. In the meantime, I wanted to provide you with a few resources for you to review.
PRWeb.com
This is a paid press release distribution site. It provides a more comprehensive distribution than the free sites, but it does cost money. ($80 for the starting membership level.) [...]

Last week, I created a series of short video sessions entitled “Success Shortcuts – 7 things that every band needs to know”
The videos are based on some common issues that bother everyone. The topics ranged from everything from time management to health. They are important things to keep in mind as you try to increase [...]