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Music as a deadly weapon »

“What’s the one thing I can do to engage my fans?”
This is a common question. People want to simplify their life and make it easy on themselves. What’s the one thing I should focus on to keep getting new fans? You are probably wondering the same thing. Well, there isn’t one single thing, there are two: [...]

Find the right steps to more fans – Infinite Fan Base Mastermind Group »

There are two versions of this post. This is the long one. Here’s the short one.
InfiniteFanBase ::  Fan Explosion Group
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How 2 simple conversations led to a fan explosion…
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The problem? Too much info, not enough time…
Musicians and artists are flooded by information overload. There’s some new, hip website occurring in the music industry everyday. New marketing [...]

Find the right steps to more fans – Infinite Fan Base Mastermind Group (short version) »

There are two versions of this post. This is the short one. Here’s the long version.
InfiniteFanBase ::  Fan Explosion Group
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How to have a fan explosion…
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What is this?
I’m going to create a mastermind group consisting of 10-15 artists/bands/musicians. The idea is to create a special group where we can all share our marketing success stories and give feedback [...]

Twitter Tip #7 – Turn on your auto-follow »

Turning on your auto-follow is a way to automatically follow people who follow you. This is one of the ways to incorporate automation into your Twitter marketing. If you don’t enable the auto-follow, then you’ll have to manually follow people by hand.
To turn on auto-follow, you’ll need to use an external service, like Twollo or [...]

Twitter Tip #6 – Follow peole you like »

Don’t be afraid to go find people you admire and follow them.
Go find your favorite bands and artists and follow their Tweets.

Twitter Tip #5 – Create a content plan »

Your first goal in using Twitter should be to establish a connection with your fans. This comes naturally for some people, for others it’s a little awkward.
One of the easiest ways to make a connection with fans is to share things – news, updates, other bands, etc.
In order to ease this effort, create a content [...]

Twitter Tip #4 – Create separate accounts for each band member »

You’ll see why in the next tip, but it’s important for you to seperate out the band identity from the individual.
Having multiple accounts allows you to not worry about things like changing band members and personal comments versus band comments
Also, if each of your band mates builds up a following, you have the potential for [...]

Twitter Tip #3 – Let multiple people post to the Twitter account »

There are a few downsides to Twitter. One is the huge investment of time it takes to stay on top of it.
If you aren’t constantly checking messages and updating yourself, it’s easy to feel overwhelmed. And, if you are recording, writing, or some other non-Twitter activity, it’s hard to break away to keep updating Twitter.
And, [...]

Keeping your head up »

This is about start-ups, but the lessons for artists and musicians are the same. Keep going. Don’t give up.
Link: The Difficulty in Identifying Your “Big Break”