About this site

InfiniteFanBase.com focuses on music, tech, and marketing.

Infinite Fan Base is dedicated to artists, musicians, and the creative community at large.

The site provides expert commentary on issues related to technology, marketing, and promotion. The information presented on InfiniteFanBase is collected from industry sources, case studies, and experience. They are presented in ways that make sense for musicians and artists. Business models and formal business practices form the foundation for all discussions.

There’s one end in mind…

The end goal – to build a fan base.  Of course, the next step after you’ve got your fan base is money, wealth, prestige, and fame.

InfiniteFanBase.com is run primarily by M. Kyle Craig. He is a musician, fed-up corporate manager, technologist and MBA.

From Kyle:

“I started playing music way before I learned about business. Because of that, my early college years found me studying music composition. It didn’t take long before I realized that my analytic ability and business interest were better suited elsewhere.”

“Another thing I discovered was the respect I had for people who were referred to as ‘the musician’s musician.’ To me, that phrase captured a certain internal admiration and magic that most creative artists didn’t have. That admiration rubbed off when I started into technology and business.”

“I found that I preferred to play the ‘hidden’ role. I was like the solid bass player laying down the foundation or the rhythm guitarist who adds imperceptible rhythms that defined a song. I step up when needed, but, for the most part, I enjoyed laying the foundation.”

“That’s what I hope to accomplish here. You can take these things that I’ve learned and start to apply them, and you’ll be well on your way. There’s no need for me to be in the spotlight. You just follow my foundation and you’ll have all the spotlight you need.”

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