Infinite Fan Base

When talking with artists about online promotion, there’s a simple, yet effective approach I use – start with the theory and abstract idea, and then decscribe it using specific examples and details. From there, make simple observations about the ways the band can start using it themselves. It helps to hear the abstract first, [...]

I’ve noticed a few incidents over the past several weeks that have a single cause. From missed rehearsals to delayed gigs to unorganized events, they all had one thing as the cause – unclear expectations.
The most egregious of these problems is an uncertainty with time. When you announce a time, make sure that you [...]