It’s not about you, it’s about the fans »
By admin on Jun 9, 2009 in music | 0 Comments
In business marketing, there’s a concept known as inside-out marketing. It’s where the company produces marketing campaigns and information based on their own internal knowledge and perception of the product. In reality, the company view of the product and the customer view of the product are always different. So, you (as the customer) feel disconnected [...]
