Infinite Fan Base

Great article on the pricing of music:
What should the price of recorded music be?
There are some great concepts mentioned in the article. And, some important, subtle points about the importance of marketing, segmentation, and varying your business model.

Have you dissected your music into the core parts?
How would you describe your vocal style? Do you have screaming Marshall amps or lilting guitar riffs? Are the beats heavy in your songs?
Dividing your music into the basic components is one of the two major strategies behind the online players and recommendation engines on the web. […]

When I explain my philosophy behind starting this site, I run into an uncomfortable situation. I spend too much time talking about the cataclysm going on in the music industry, then immediately jump into geekspeak about the specific tools to implement. Occasionally, I’ll throw in a tidbit from sociology or neuroscience, which really sends my […]

Music journalists are a polarizing part of the industry. Musicians either love them or hate them. A single review can either add lubrication to a quickly moving career or start the oxidation process to a slow rust. Not all journalists are critics. Most are avid music lovers and often are musicians themselves. We interview one […]

MySpace started a revolution for musicians. When it launched, suddenly there was an easy way for people (and then bands) to create a simple website and find their friends. Up until that point in time, a website was under the purvue of technically-inclined graphic designers, or graphically-challenged technical programmers. With MySpace, you could quickly create […]

‘Focus’ is a very non-intuitive concept in marketing.
The confusion starts when you learn that focus requires you to narrow your customer base to something less than “everyone.”
As musician, you will ask, “Why will having a smaller target audience lead to more sales? I want to sell to the whole world.”
By focusing on your SuperFans and […]

For a working band, bar venues are the bread and butter of their existence. A band’s first experience with touring is often a grueling combination of long nights and long trips as they continue to build a fan base. Finding new venues to play is second only to talking to booking managers. The large number […]